In the development of domestic lubricant brands, for many years, they have worked independently and competed with each other, which has weakened their overall strength, and they need to learn lessons well. Continuously developing new products is the driving force for the brand’s success. Excellent and stable quality is the life of a brand. Customer satisfaction is the purpose of the brand. Unblocked, broad marketing channels and high-quality services are the guarantee of brand sales. Advertising, public relations and image building are important means of creating a brand. A brand must go to the international market to become a famous brand.
The brand effect can only be displayed through competition. Setting a reasonable price is a sensitive factor of the brand. Brands are developed in the struggle to overcome difficulties and overcome crises. The implementation of brand strategy must have an overall plan and strategy. Of course, to implement the brand strategy and unify the brand, there must be a unified leadership and a unified settlement economic relationship. It is impossible to form a fist by decentralized operations and independent establishments.
Marketing strategy, domestic lubricant companies should study the marketing experience of foreign oil companies, practice and develop them in light of their own conditions, and formulate a set of active marketing strategies to capture more shares in market competition. Strengthen the brand’s price positioning to help gain an advantage in market competition. Compared with foreign brands, the price positioning of domestic brands should be “high quality and low price” or “quality and low price”.
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Link to this article：Lubricant brand must go to the international market to become a famous brand
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